FAQ schema is an SEO strategy that drives quick results, unlike other strategies for which you have to patiently wait for months to reap the benefits. Adding FAQ schema to your content and your FAQ pages can increase organic traffic up by 25%, making this a worthwhile strategy you don’t want to miss using. Join WebDriveSEO as we explore the benefits of adding FAQ schema to your content and explain how to do it.
What is an FAQ?
An FAQ is also known as a commonly asked question. These address common questions people have about the topic that a piece of content is discussing. Many web pages have an FAQ section towards the bottom to address their readers’ questions. This provides a better user experience, boosts user engagement, and often increases CTR rates.
What is FAQ schema?
FAQ schema is a structured data markup – a piece of code you place that tells search engines which content is presented as frequently asked questions on the page. When the content is correctly marked up, these FAQs will appear as rich snippets with your regular search results and may be displayed in the People Also Ask section.
What are the benefits of using FAQ schema markup?
Help search engines better understand your content
Humans are great at understanding online content, but Google relies on machine learning. Adding schema markup to your pages helps Google better understand your content and its purpose. It allows the algorithms to effectively present your content when your target audience searches online.
Get instant rich snippets
Everyone tries to get rich snippets in the SERPs, but many fail. However, FAQ-rich snippets are one of the easiest and fastest to do this successfully, especially if you are already ranking on page 1. FAQ-rich snippets can take as little as 30 minutes to show up in the SERPS and even faster if you request indexing from GSC after adding the FAQs to your page.
Dominate the SERPs more easily
Google will display up to 4 FAQs under your SEO title and meta description, giving you more valuable real estate in the SERPS. This helps you gain a competitive advantage, especially on mobile, where space is more limited.
Increase your CTR
Having faq-rich snippets in the SERPs makes you stand out amongst your competitors and can increase your CTR by up to 50%. Now, that is something you can’t ignore. You will significantly increase your website’s click-through rate by providing your target audience with useful content in your FAQs.
Note: You want to give your users a reason to click through to your site and not be satisfied with the FAQs alone, so don’t include too much information in your FAQs.
Get better leads and improve CRO
Effective FAQ-rich snippets give your target audience a peep into what they will get by clicking through to your website. Users who click on your website who already have a bit more information from your FAQs are more interested in what you offer. This attracts higher-quality leads to your website and users with higher conversion rates.
Perform better for voice search
Websites that use FAQ schema markup will perform better for voice search since voice searchers use conversational-style questions instead of short phrases that users commonly use when typing into search engines. Plus, most voice search answers are taken directly from rich results.
Why is adding FAQ schema important for SEO?
With the world of SEO changing with the evolution of AI, FAQ schema helps websites perform better in voice search and gain better rankings as Google updates its search engines with AI.
Schema increases your website’s visibility on search pages by adding more information to your organic results, making your site more attractive and engaging to users. Schema boosts your SEO because users are more likely to click on your result than your competitors who are not using schema markup.
How to add FAQ Schema markup to a page
There are 4 main ways to add FAQ schema to your pages:
- Microdata – Microdata is a markup language of HTML tags embedded in your content.
- JSON-LD – Google prefers JSON-LD code over microdata. That is because it is easier to add or delete.
- FAQ schema generator – You can use an FAQ schema markup generator such as FAQPage JSON-LD Schema Generator or FAQ Schema Generator Tool to automatically format the markup for you so all you have to do is copy and paste the code into your website.
- SEO Plugin – Some popular content management platforms, such as WordPress, have a few FAQ schema plugin options, such as Rankmath, Yoast SEO, and Schema Pro, which makes adding FAQ schema to your content a seamless process.
How to validate FAQ Schema
Once you have added the schema markup to your page, use the Google Rich Results Test. It will tell you if there are any errors in your schema.
You can put in your page URL or the source code to test if everything works as it should. When you’ve added the schema markup correctly, this tool will show you what the FAQ-rich result will look like on the SERPs. You can publish your content as soon as you have validated that the code is working properly.
Once your page is live, you can also validate that everything is working properly in Google Search Console. Insert your page URL, and go to FAQ under Enhancements. This will show whether any errors were detected with your schema markup.
Conclusion
Adding FAQ schema to your page has many SEO benefits, including gaining more real estate in search results and helping google better understand your content. Want to get maximum results from this SEO strategy? Schedule a FREE SEO discovery call with WebDriveSEO and discover how we can take your website’s SEO performance to the next level.
FAQs
What is the difference between QA schema and FAQ schema?
With FAQ schema, you can only provide one answer for each question, whereas with QA schema, you can provide multiple answers for every question.
Will FAQ schema help me to rank for People Also Ask and featured snippets?
There is no guarantee that adding FAQ schema to your content will get you featured snippets or rank for People Also Ask. But adding FAQ schema helps google understand your content better, and by using well-written and effective FAQs, you increase your chances of getting featured.
