Working with an agency that offers guaranteed SEO results might seem attractive, but it will do more harm than good. Avoid making the costly mistake of falling for SEO guarantees. and discover better ways to choose an SEO agency below.
What is a guaranteed SEO company?
Guaranteed SEO services are providers that guarantee specific outcomes. Typically, they will guarantee first-page rankings on Google, a certain amount of increase in traffic, and money-back policies. They often also offer other attractive benefits if they fail to reach the promised results.
Their guaranteed SEO results do not mean that they guarantee honest business ethics and transparent reports. It merely refers to the promised quick results and position in SERPs.
4 reasons to avoid guaranteed SEO services
Nobody, not even the best SEO experts, can control how Google will rank your website. Nobody can control the amount of competition within your field. Therefore no one should tell you they can get guaranteed SEO results that will actually benefit your business.
Here are the main reasons to avoid guaranteed SEO companies at all costs:
1. Google and other search engines warn about guaranteed SEO services
Who knows better than Google themselves? In Google’s beginner SEO documentation, Google says:
“Your prospective SEO should be able to give you realistic estimates of improvement and an estimate of the work involved. If they guarantee you that their changes will give you first place in search results, find someone else.”
This warning is enough to deter anyone from using services that falsely claim they can guarantee such results. If Google is the one to alert its users of these scammers, I would play it safe.
2. Guaranteed SEO companies often use black-hat tactics
There are quite a few strategies employed by guaranteed SEO companies that are unethical and unfair. They’re called black-hat tactics. This type of SEO is not allowed by Google because it tries to fool Google’s algorithms.
Black-hat tactics include buying links and hiding keywords within your content using invisible text. Fooling Google’s algorithms often succeeded in the past, at least in the short term. Nowadays, Google’s algorithms are more sophisticated, and you will likely get penalized. Recovering from a Google penalty or other search engine penalties can take years. Getting the ranking you wanted will be way more complicated and costly in the long run.
3. Guaranteed SEO results don’t guarantee more revenue
A guaranteed SEO agency may indeed succeed in increasing traffic to your website, perhaps even causing traffic to skyrocket; however, most may well be irrelevant to your business and generate no increase in revenue.
These agencies will drive the wrong traffic to your website because they will choose the keywords instead of letting you tell them what your main target keywords are, resulting in fewer high-quality leads. Instead of gaining, you will only lose out on potential customers.
4. One-size-fits-all? Not quite.
If the SEO service you are considering offers all customers the same guarantee, then they’ve got it all wrong. SEO requires a unique, planned-out strategy for each website according to their specific target audience and to match their business needs and goals.
Going along with these companies will cause a business to lose potential customers and waste time. These are great setbacks for any business looking to grow and gain the best Return on Investment.
Reputable SEO agencies will provide a customized approach to achieve long-lasting, productive results.
How to Choose a Reputable SEO Agency
Here are some guidelines to help you discern if an SEO agency is reputable and reliable.
- A good knowledge base
Since the company offers SEO services, they should be able to give you clear and direct answers to your questions about SEO and their strategies.
Checking their website for helpful information is also a good indicator regarding their education and if they are keeping up to date in the field.
- A customized plan
Your SEO provider should take time to familiarize themselves with your business, the competition, and your target audience. They should do research and spend time talking to you to find out about your company’s goals, needs, and challenges. After gaining a comprehensive understanding of your business, they should present you with a customized plan of action with an explanation.
- Results that are tracked and reported
For you to know that your SEO marketing is heading in the right direction, it is important that you get detailed reports of the traffic that the SEO has brought to your website and the revenue that your business has gained from it. Explanations of why decisions have been taken should always be backed by data.
- Experience
Having years of experience and often a more diverse client base makes older SEO agencies more capable of effectively handling their clients’ projects.
- Testimonials and reviews
Turning to previous customers to hear how their experience with the company was is easy and reliable. Simply check out the online reviews to get a feel of what people are saying. You can usually rely on them as they are objective, genuine experiences from real people.
WebDriveSEO is where your search for a reliable SEO service ends
We are exactly what you’ve been looking for. We offer affordable SEO services for small businesses. Taking our clients’ websites to the next level, we have seen a lot of success thanks to our wonderful specialist team. We customize SEO plans according to your business requirements and go the extra mile to ensure you feel confident about every decision.
We are not a guaranteed SEO service, but we certainly guarantee that we will do our best to legitimately drive your business up the ranks.
Contact us now: https://calendly.com/webdriveseo-nechamah
