What is lead generation SEO?
SEO lead generation is the process of optimizing your website for SEO to capture more leads. When your website content is more visible in search engines to your target audience, you attract customers organically – meaning, without paying for the leads. This process is known as SEO lead generation.
How does SEO impact online lead generation?
SEO and lead generation are two different strategies.
Search Engine Optimization is the process of optimizing your website to rank higher in search engines and drive more web traffic.
Lead generation, on the other hand, has to do with increasing the number of potential customers and prospects for your business.
An effective SEO strategy can complement a business’s lead-generation efforts by making your website be found more easily online by your target audience. This builds brand awareness, increases sales and revenue, and keeps your business thriving. “SEO is found to be the most effective digital marketing channel for driving the most leads.”
To put it simply, SEO generates leads by ensuring that you’re visible in search engines and that you appear when prospective customers search for your target keywords.
8 SEO tips to boost lead generation online
- Audit your website
How can you optimize your site without knowing what needs improving? The first step to using SEO for lead generation is to asses your website’s current performance. Performing an SEO audit is the first and most crucial step an SEO expert will take to understand the root problems of a website. Remember that your SEO success heavily depends on how well you audit your website.
2. Perform effective keyword research.
Keyword research is an essential aspect of SEO. You don’t want to create content based on assumptions – this will get you nowhere but only endless frustration. You want to discover what keywords your prospective customers are using when looking to buy your product or service. Then use these as building blocks to write your content. You can use tools like Semrush, Uber Suggest, and Answer the Public to help you with your keyword research and further improve your content.
3. Build content that aligns with customers’ needs
Effective SEO is creating content that targets what is most important to your customers. This is vital to attract leads and turn leads into paying customers. By creating content that targets your potential customers at every part of their journey, you’ll increase the probability that leads will become customers.
When you write engaging and informative content that helps your target audience on all related niche topics, you show Google that you have a wealth of knowledge about your industry.
4. Use local SEO strategies if you are a local business
If you have a local business, using local SEO strategies to target prospective customers will significantly increase your lead-generation efforts. “80% of potential consumers use local searches, which have very high conversion rates.”
Some local SEO strategies include:
- Make yourself present in online directories.
- Create or optimize your Google My Business Profile.
- Create content that is optimized for local searches.
- Generate positive reviews to build a positive reputation online.
5. Create SEO titles and meta descriptions that are relevant to your target audience
Having content that is visible to your target audience is not enough. It is crucial to ensure that your titles and meta descriptions align with your prospective customers and are relevant to what they are searching for. Well-optimized titles and meta descriptions will significantly improve your click-through rates and generate more business leads.
6. Evaluate your competitors’ performance
Your best advisor is your competition! No, don’t copy them but learn from them. Analyze their performance metrics and use this as a benchmark against your successes to see if you can learn from SEO practices that they are doing better than you. Additionally, try to identify things that they are missing so you can gain a competitive edge by filling in the gaps.
Additionally, take a look at their CTR (click-through rates) and CRO (conversion rate optimization) metrics to understand the lead generation metrics that you should expect from your industry. Remember that you can’t win a battle until you know how strong your opposition is.
7. Build a high authority backlink profile
Backlinks are a vital factor in SEO to build your authority as a leader in your industry. When Google sees high authority relevant links to your website, Google begins to see you as a leader in your niche and ranks you higher in the SERPS. Building a high authority backlink profile builds more trust and credibility with prospective customers, increasing your chances of turning leads into sales.
8. Increase your website speed
Your website loading time doesn’t only impact your rankings, but they significantly affect your user experience and how well your leads convert into sales. Slow websites contribute to poor engagement metrics and high bounce rates,
You can use free speed test tools to assess your website speed and specific pages that need improvement. Most of these tools will also give you suggestions on how to make improvements. It couldn’t be better!
Why choose WDSEO for SEO lead generation services?
WebDriveSEO is a team of dedicated SEO, CRO, and data experts who use the best practices from all worlds to optimize your site for SEO that is positioned with the most potential to attract leads and convert them into paying customers. Guiding prospective consumers through the sales funnel can be frustrating and, at best, difficult. But with WebDriveSEO’s experience and expert knowledge of user behaviors, we can help grow your business to achieve new levels of success. Schedule a FREE consultation now to see how WDSEO can benefit your SEO lead generation campaign.
